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Post Graduate Diploma in Fashion Communication

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7 STUDENTS

INTRODUCTION

Fashion is the armour to survive the reality of everyday life – Bill Cuningham

The 2-year post graduate diploma in Fashion communications helps you create a unique point and strategy for the product. Fashion Communication course helps you to develop your skill set in content and creative writing, making you tell your brand story effectively. The two-year fashion Journalism course focus developing the thinking process of selling fashion and lifestyle products in the most efficient way possible. The course is designed with live projects and workshops with top brands to give the Fashion communication program aspirant a peep into the Industry. The Fashion Marketing and communication touches the Fashion photography course to give the student a better understanding on placing pictures in magazines. The program also touches on IPR (intellectual property rights) and fashion graphic design thereby giving the full experience of the Post Graduate in Fashion Communications.

COURSE OVERVIEW

  • The program deals with the basic development of students’ artistic, technical, theoretical and reflective skills that better prepare them to face the rigors of the competitive professional life.
  • The students will be able to extend his/her abilities beyond the fundamentals of design and creation and include the broader field of Communication through various mediums that target on extending the reach of the fashion brand.
  • The module offers an in-depth, practice-centric, progressive system that starts with a foundation program comprising such varied specialties as Visual Merchandising, Design of Fashion Exhibitions and Displays, Fundamentals of Graphic Design, Fashion Journalism, Crash course in Fashion Advertising, Public Relations, Brand Building, Styling and Photography.
  • The course ends with an in-depth Research Dissertation and a guarantee of having created competent Fashion Communication professionals who add value to their respective Fashion brands.

LEARNING OUTCOMES

  • In-depth understanding of the right skills and its application under eminent Faculty.
  • Through understanding of the working principles of Fashion and trend forecasting
  • The Fashion course helps you to develop Content and creative writing skills.
  • To read consumer behaviour patterns and make informed design decisions.
  • Exposure to real time fashion events, styling workshops and exhibitions under industry experts.

CAREER OPPORTUNITIES

Too much clutter of fashion brands in the market has increased market for people who have done Fashion communications program. There are multiple career opportunities for Fashion Communication programs in India and Globally. The roles are major, from Fashion Journalist to Fashion Analyst to Fashion content writer. They fashion Marketing course helps them to be Brand manager, Fashion Marketing Manager. The other job profiles could be if Fashion Blogging, fashion stylist, Fashion Merchandiser, Visual Merchandiser.


Course Curriculum

Design thinking
Design Thinking (PGDFC_DT_01) 03:00:00
Stage one- Define (PGDFC_DT_02) 03:00:00
Stage Two- Research (PGDFC_DT_03) 03:00:00
PGDFC_FT_04 03:00:00
PGDFC_FT_05 01:00:00
PGDFC_FT_06 1 day, 3 hours
Fashion History
ADFD_TERM3_ACS001_Introduction of Art 00:00:00
ADFD_TERM3_ACS002 – Prehistoric Art and Costume 00:00:00
ADFD_TERM3_ACS_003 00:00:00
ADFD_TERM3_ACS_004 00:00:00
ADFD_TERM3_ACS_005 00:00:00
ADFD_TERM3_ACS006- Middle Ages 00:00:00
ADFD_TERM3_ACS007 – Renaissance 00:00:00
Fashion psychology
PGDFC_FP01 OVERVIEW OF FASHION PSYCHOLOGY 00:00:00
PGDFC_FP02 CLOTHES & FASHION 00:00:00
PGDFC_FP03 FASHION, GENDER & SOCIAL IDENTITY 00:00:00
PGDFC_FP04 CONSUMER PSYCHOLOGY 00:00:00
PGDFC_FP05 FASHION THEORIES 00:00:00
PGDFC_FP06 THEORIES IN FASHION PSYCHOLOGY 00:00:00
PGDFC_FP07 MISCELLANEOUS CONCEPTS & TERMINOLOGIES IN FASHION PSYCHOLOGY 00:00:00
PGDFC_FP08 APPLICATIONS IN FASHION PSYCHOLOGY 00:00:00
Graphic Design
FD_1001 Inside Photoshop 2 days, 13 hours
Photography
Visual merchandising-Level 1
PGDFC_VM_TERM1_001 00:00:00
PGDFC_VM_TERM1_002 00:00:00
PGDFC_VM_TERM1_003 00:00:00
Fashion forecasting
ADFD017 FF_01 Introduction to Fashion Forecasting 00:00:00
ADFD017 FF_02 Fashion and Forecasting Terminology 00:00:00
ADFD017 FF_03 Lifecycle of a Fashion Product & Movement 00:00:00
ADFD017 FF_04 Theories in Fashion 00:00:00
ADFD017 FF_05 Forecasting Research 00:00:00
ADFD017 FF_06 Making a Fashion Forecast I (Theme) 00:00:00
ADFD017 FF_07 Making a Fashion Forecast II (Colour) 00:00:00
ADFD017 FF_08 Making a Fashion Forecast III (Textiles and Materials) 00:00:00
ADFD017 FF_09 Making a Fashion Forecast IV (Look) 00:00:00
ADFD017 FF_10 Making a Fashion Forecast V (Final Presentation) 00:00:00
Graphic design
ADFD GD (Part-2): 1- Change a background in Photoshop 00:00:00
ADFD GD (Part-2): 2- Create a Powerful Human Disintegration Effect in Photoshop 00:00:00
ADFD GD-5 (Part-2) : 3D Pop Up Effect In Photoshop 00:00:00
ADFD GD (Part-2): 3- Two Face Optical Illusion Effect – Photoshop Tutorial 00:00:00
ADFD GD (Part-2): 4- Draw with the Pen tools 00:00:00
Photography
Visual merchandising-Level 2
PGDFC_VM_TERM2_001 00:00:00
PGDFC_VM_TERM2_002 00:00:00
PGDFC_VM_TERM2_003 00:00:00
PGDFC_VM_TERM2_004 00:00:00
PGDFC_VM_TERM2_005 00:00:00
Fashion Styling
PGDFC_FS (TERM 3) 1. THE WORLD OF FASHION STYLING AT A GLANCE 00:00:00
PGDFC_FS (TERM 3) 2. THE FASHION STYLIST 00:00:00
PGDFC_FS (TERM 3) 3. STYLING LOOKS USING ELEMENTS & PRINCIPLES OF FASHION & AESTHETICS 00:00:00
PGDFC_FS (TERM 3) 4. FASHION & INTERIOR LOOK BOARDS 00:00:00
PGDFC_FS (TERM 3) 5. MANNEQUIN OR DUMMY STYLING 00:00:00
Graphic design
Fashion Styling Project 1 - (Fashion- Indoor+ outdoor) level
PGDFC_FS (TERM 4) 1. ANALYSIS OF CELEBRITY LOOKS 00:00:00
PGDFC_FS (TERM 4) 2. STYLING BASIC LOOKS 00:00:00
PGDFC_FS (TERM 4) 3. PRODUCT STYLING 00:00:00
PGDFC_FS (TERM 4) 4. FOOD STYLING 00:00:00
PGDFC_FS (TERM 4) 5. FLATLAY STYLING 00:00:00
Typography
PGDFC _Typography Workshop 00:00:00
Fashion Journalism
PGDFC FJ_01 Introduction to Fashion Journalism 00:00:00
PGDFC FJ_02 Writing for different levels of the Fashion Industry 00:00:00
PGDFC FJ_03 Writing for Newspapers 00:00:00
PGDFC FJ_04 Writing for Magazines (Part 1) 00:00:00
PGDFC FJ_05 Writing for Magazines (Part 2) 00:00:00
PGDFC FJ_06 Writing for Magazines (Part 3) 00:00:00
PGDFC FJ_07 Writing for Broadcast Media 00:00:00
PGDFC FJ_08 Writing for New Media 00:00:00
Publishing Design
PGDFC-Publishing design 00:00:00
Fashion styling –Project 2
PGDFC_FS (TERM 5) 1. STYLING WITH A TWIST 00:00:00
PGDFC_FS (TERM 5) 2. BUDGET BASED STYLING 00:00:00
PGDFC_FS (TERM 5) 3. PERSONAL STYLING 00:00:00
PGDFC_FS (TERM 5) 4. STYLIZATION 00:00:00
PGDFC_FS (TERM 5) 5. CREATIVE THEMATIC SHOOTS 00:00:00
Fashion Consumer behaviour
PGDFC_CB 01 Introduction to Consumer Behaviour 00:00:00
PGDFC_CB 02 Fashion Consumption 00:00:00
PGDFC_CB 03 Factors Influencing Consumer Behaviour 00:00:00
PGDFC_CB 04 Consumer Decision Making Process 00:00:00
PGDFC_CB 05 Impulse Buying and other theories 00:00:00
PGDFC_CB 06 Influences on Purchasing Behaviour 00:00:00
Retail & brand management
PGDFC RBM_01 Introduction to Retail & Brand Management 00:00:00
PGDFC RBM_02 Types of Brands 00:00:00
PGDFC RBM_03 Strategic Brand Management Process 00:00:00
PGDFC RBM_04 Brand Positioning 00:00:00
PGDFC RBM_05 Product & Market Positioning 00:00:00
PGDFC RBM_06 Brand Personality 00:00:00
PGDFC RBM_07 Brand Loyalty 00:00:00
PGDFC RBM_08 Kapferer’s Identity Prism 00:00:00
PGDFC RBM_09 Brand Image 00:00:00
PGDFC RBM_10 Brand Equity 00:00:00
Portfolio
PGDFC_FASHION COMMUNICATION PORTFOLIO 00:00:00

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